Farmwatch Ltd

Farmwatch Privacy Policy

Farmwatch Limited is committed to protecting and respecting your privacy.

This Policy sets out the basis on which Farmwatch Limited (“We” or “Us”) collects personal data from you and the way in which it will be processed by us. Please read this Policy carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purposes of the relevant data protection legislation, the “controller” (or “data controller”) is Farmwatch Limited of 39 Avon Road, South Wootton, King’s Lynn, PE30 3LS. Questions, comments and requests regarding this Policy are welcomed and should be addressed to

1: Why we collect your information

We collect different types of information about you for the following reasons:

  1. To take specific steps necessary to process your application for membership.
  2. To provide quotations for goods / services through Farmwatch Limited.
  3. To place orders for goods / services through Farmwatch Limited.
  4. To carry out our obligations arising from any contracts entered into between you and us.
  5. For our legitimate interests, in order to manage and / or administer your account, unless any of those legitimate interests are overridden by any of your interests or fundamental rights and freedoms.
  6. For our legitimate interests, in order to communicate with you about the goods and services available through Farmwatch Limited, unless any of those legitimate interests are overridden by any of your interests or fundamental rights and freedoms.


2: When we collect your information

We collect information from you when:

  1. You enquire about membership.
  2. You complete a membership application form.
  3. You provide the information requested on a requirement or enquiry form.
  4. We request information from you in order to process a quotation or order.
  5. We speak to you over the phone in the process of managing your account.
  6. We communicate with you via email in the process of managing your account.
  7. You write to us to confirm changes to the account.
  8. You complete a lead sheet at a show or event.

3: The types of personal data we collect

In order to become a member of Farmwatch Limited, the minimum information we require is your full business trading title, a contact name, address, telephone number, email address. During the course of your membership, we may collect additional information about you if it has been provided using the above methods.

To ensure we comply with our legal obligations, we may also collect personal data for our health and safety records and to enable us to perform any due diligence necessary to enter into a contract. For example, we may ask you to provide the following documentation;

We reserve the right to disclose or share your personal data
in order to comply with any legal requirements, enforce our membership rules and regulations, or any other agreement we enter into with you, or to protect the rights, property, or safety of our business and other members. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

4: How we use the data collected

In order to meet our obligations to you under a contract, we may use your data in the following ways:


For our legitimate interests, we may also use your data to;

5: When we will share your personal data

We will share your personal data with the following third parties for the reasons stated below:

6: Where we store your personal data

All of the personal data that you provide to us is stored on secure servers. We use our best endeavours to ensure that your data is held securely and in accordance with this privacy policy.

Offsite backups are held on secure cloud services as part of our disaster recovery plan, to ensure that we can get back up and running quickly in the event of a disaster.

We upload a small amount of personal data, namely email addresses, to send out our newsletters in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data when it is being transmitted to us. Any transmission is at your own risk. Once we have received your information, we will use strict safeguarding procedures and security features to try to prevent any unauthorised access to your personal data.

7: How long we retain your personal data for

We will hold personal data and account details for the duration of your membership.

Transactional data including invoices will be held for at least the minimum amount of time that we are legally required to hold it for.

8: Your rights

Please see the relevant sections below for further details on your rights as a data subject. You can exercise any of the above rights by emailing us at

We will endeavour to comply with any request made within one month from the date of your request. However, we may extend this date to two months if the request is excessive or of a repetitive nature. If we need more than one month to meet your request, we will let you know.

Please note that where we receive requests under this section which are manifestly unfounded or excessive, in particular because of their repetitive character, we may:

  1. Charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or
  2. Refuse to act on the request.

8.1: Right to access / access request

You have the right to request access to the information that we hold on you. In order to protect your information, we may take reasonable steps to verify your identity before we can hand over your data.

8.2: Right to rectification

You have the right to ask us to update any personal information that is incomplete or inaccurate. We will endeavour to ensure that if we update your information, we will pass this onto our selected third parties, including suppliers and contractors.

8.3: Right to erasure / right to be forgotten

8.4: Right to restrict processing

You have the right to ask us to restrict or supress the processing of your personal data if;

8.5: Right to data portability

You have the right to receive a copy of your data in a commonly used machine-readable format for transfer to another controller, provided the data was processed for the purpose of a contract between us and the processing is being carried out by automated means.

This will allow you to move, copy or transfer personal data easily from one IT environment to another. Alternatively, we can transmit such data directly to another organisation. Please note that we will not be able to comply with a data portability request if this will affect the rights and freedoms of others.

8.6: Right to object

You have the right to restrict processing based on legitimate interests. If you exercise your right to object, we will stop processing your personal data unless;

9: What to do if you are not happy with how we process your data

If you consider that we are in breach of our obligations under the GDPR you have the right to complain to the Information Commissioner’s Office (ICO).

10: Review of this policy

We keep this policy under regular review. This policy was last updated on 22/05/2018.

Farmwatch Membership

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